Joe Sokohl

About the Presenter

For 20 years, Joe Sokohl has crafted excellent user experiences, using content strategy, information architecture, interaction design, & user research. As principal for Regular Joe Consulting, LLC, he helps companies effectively integrate user experience into product development. He concentrates on “UX for the rest of us,” focusing on helping people succeed in their day-to-day experiences.

His diverse client list includes Allianz Global Assistance, the Library of Congress, Best Buy, & the CDC, among others. Joe actively engages with the UX community through speaking engagements and writing worldwide.

Title: Kill Your Darlings: Solving Design by Throwing Away Your Prototypes

We know that many approaches help us create products for people. Whether you’re working on an enterprise-wide site redesign or improving a departmental intranet or creating a new app for your startup, identifying purpose, effort, & consistency require clear communication.

Wireframing has held sway over UXers for the past 20 years. From its metaphoric origins in filmmaking to its pinnacle in countless UX books, wireframing stood as a key approach in defining both structure & interaction. In recent years, however, wireframing has come under attack. UX thinkers propose replacing wireframes with sketches and prototypes; yet we need to understand that bridge between idea and specification.

Within this session, we’ll look at where wireframes originated, how we can use sketching to understand direction, and where prototyping helps communicate structure, purpose, and approach more effectively. Yet while some people want to evolve their product through prototyping, they miss a valuable opportunity: Solving design problems through prototypes. We’ll look at both, but I’ll make the argument that throwaway is often a better design tool.

What You’ll Learn:

            • A brief history of wireframing

            • The benefits of prototyping, both throwaway and evolutionary

            • A case study showing a redesign process as an archetypal and practical approach

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Presentation Materials