Andrew LeVasseur Andrew LeVasseur

Andrew LeVasseur, Chair of the Experience Design Track at VCU Brandcenter

On on any given day you will find Andrew working with others to concept, design, prototype, and bring their original ideas to life.  He helps our students make things:  ads, interfaces, apps, wearables, robots, flying machines, … things we haven’t yet dreamed of.

As head of the Experience Design track, he helps shape the vision, curriculum and course content.  As a professor, he teaches multiple courses focused on strategy, design and technology.  Andrew  joined the Brandcenter as an adjunct in 2009 where he played a large role in establishing the Creative Technology track (a precursor to the Experience Design track).

In his career, Andrew has worked for top agencies like Razorfish and The Martin Agency.  He has also launched and helped grow multiple start-up companies. His brand credits include Barclays, Best Buy, Capella University, Capitol One, Harrahs Entertainment, Hawaiian Airlines, Holland America, Microsoft, Michelin – BFGoodrich, Verizon FiOS, Weight Watchers, among others.

His focus areas include brand strategy, user experience design, information architecture, interaction design, software, information systems and process design, technology and new media, applied research and analytics.

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